The Property Owner’s Blog

Get your holiday rental ready for this winter and aim for maximum bookings

Winter is a key season for holiday rentals.

Do you own a property in the mountains?

Preparing your home properly to welcome guests in winter is essential. It’s both an opportunity to increase your rental income and a way to stand out in a competitive market. At Agence Vacancéole, we support every owner in showcasing their property, and we know how much the experience guests have determines the success of a season. In this article, we share a few tips to turn your home into a true winter retreat—one that appeals to guests and guarantees unforgettable stays.

5 tips to enhance your holiday rental this winter!

Create a warm, cosy atmosphere

When guests choose a winter rental, they’re looking above all for a place where they feel good, in a welcoming and comfortable setting. Thermal comfort is the first condition for their satisfaction. Efficient heating, a well-maintained boiler, and a stable temperature throughout the home are essential.

But beyond warmth, the atmosphere plays a decisive role. A tastefully decorated interior, with soft materials and soothing colours, immediately makes you want to settle in. Thick duvets in the bedrooms, plush cushions in the living room, and deep rugs create a comforting feel. Lighting also needs careful thought: warm, soft lighting creates a cosy effect that looks just as appealing in real life as it does in photos.

It’s these details that turn a functional home into a place where you dream of spending your winter evenings.

Think about guests’ specific needs

Winter comes with different expectations than the summer season. Guests appreciate finding a home designed for this time of year: a space to store skis and boots, a boot dryer for after the slopes, sturdy hooks for hanging coats and ski suits. The kitchen also plays a central role: in winter, families and groups of friends love sharing convivial meals. A raclette set, a fondue maker, or equipment for slow-cooked dishes then become real assets to highlight in the listing.

You should also not overlook safety and outdoor comfort: secure steps and good lighting around the entrance ensure a stress-free arrival and help prevent accidents. Finally, maintenance of the installations should not be left to chance.

These actions improve the home’s safety and reassure guests.

Offer an experience

A holiday rental that performs well in winter isn’t just a comfortable home—it’s also a starting point for a unique experience. Guests choose a destination for its activities and discoveries, and they particularly appreciate being guided. Providing a welcome booklet detailing nearby ski slopes, snowshoe routes, seasonal events, and recommended traditional restaurants helps enrich the stay.

Owners who take care to recommend local activities stand out by adding a human, personalised touch to their rental. Agence Vacancéole takes care of creating and showcasing these elements in your listing, from publishing on the right platforms to optimising the content, so your home truly stands out from the competition.

And in seasonal rental management, a five-star review isn’t just recognition—it’s a powerful lever to improve your listing’s visibility and profitability.

Focus on winter-themed lifestyle photos

When you publish a listing for your property, it’s essential to showcase it to attract the attention of potential guests.

One of the best ways to do this is to hire a professional photographer. Today, professional photos play a major role in the world of holiday rentals.

Photo quality plays a key role in the customer’s decision.

Click here to find out the impact of a professional photoshoot on your listings.

With the help of our partner

FACE/B

From planning to carrying out the work, FACE/B is the specialist in renovating second homes intended for rental.

Your benefits with FACE/B as an owner with Vacancéole Particuliers:

A free consultation (by phone or video call) with a renovation expert and an interior architect from FACE/B to define your project.
A detailed free estimate for your project (excluding structural work).
5% off your project.

Click here to receive a free estimate